About Us

People don’t hear all of the music
Beats by Dr. Dre (Beats) is the world’s leading speaker brand, co-founded in 2006 by Dr. Dre and Jimmy lovine. Beats has successively launched a series of outstanding consumer-grade headsets, earphones and speakers, opening the door for a new generation of young people to appreciate the beauty of high-quality sound. By continuously launching successful products, Beats faithfully conveys the energy, emotion and passion contained in the music works in the studio to music lovers all over the world, allowing them to regain their inner touch during listening. Beats was acquired by Apple Inc. in July 2014.